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Head-to-head comparison

University of Wisconsin-Madison vs Herzing University-Madison: which has better ROI?

Public, Madison WI · vs · Private nonprofit, Madison WI

Option A Madison, WI

University of Wisconsin-Madison

Net price / year
$17,354
Earnings, 10 years
$73,792
Payback
2.7 yrs

Option B Madison, WI

Herzing University-Madison

Net price / year
$22,327
Earnings, 10 years
$36,909
Payback
No payback
The verdict

University of Wisconsin-Madison has the better ROI: it clears its 4-year net cost of $69,416 in 2.7 years versus not at all at Herzing University-Madison, on median earnings of $73,792 vs $36,909 ten years out. (Scorecard, 2026 · our math.)

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Head to head
MeasureUniversity of Wisconsin-MadisonHerzing University-Madison
Net price / yr$17,354$22,327
Total net cost$69,416$89,308
Median earnings, 10 yrs$73,792$36,909
Median debt$20,484$21,500
Payback2.7 yrs—
20-year net return$439,224-$318,328

College Scorecard (2026), institution-level · payback and returns are our math. Figures blend all majors.

The short answer

Which is cheaper, University of Wisconsin-Madison or Herzing University-Madison?

University of Wisconsin-Madison, at $17,354 a year after aid versus $22,327 — a gap of $4,973 a year, or $19,892 across the full degree. These are net prices after grants and scholarships, not sticker prices, so they reflect what an aided student pays.

The short answer

Do University of Wisconsin-Madison or Herzing University-Madison graduates earn more?

University of Wisconsin-Madison graduates report a median $73,792 ten years after entry, $36,883 more than the $36,909 at Herzing University-Madison. Both are institution-wide medians from federal tax records, so a high-paying major at the lower school can beat the average at the higher one.

The short answer

Which leaves students with less debt, University of Wisconsin-Madison or Herzing University-Madison?

University of Wisconsin-Madison: its completers carry a median $20,484 in federal loans versus $21,500 at Herzing University-Madison, a difference of $1,016. The figure counts students who finished; it excludes private loans and anyone who left before graduating.

The short answer

Which graduates more of its students?

90% of students finish at University of Wisconsin-Madison, against 28% at Herzing University-Madison. Completion matters to the ROI arithmetic because a degree that is never finished still carries its cost and its debt, but earns none of the graduate premium above the $48,360 high-school baseline.

University of Wisconsin-Madison vs Herzing University-Madison: frequently asked questions

Is University of Wisconsin-Madison or Herzing University-Madison a better value?
University of Wisconsin-Madison. It clears its $69,416 net cost in about 2.7 years versus no clear payback at Herzing University-Madison, on median earnings of $73,792 vs $36,909 ten years out.
Which is cheaper, University of Wisconsin-Madison or Herzing University-Madison?
University of Wisconsin-Madison: $17,354/yr net price after aid versus $22,327/yr at Herzing University-Madison — a difference of $4,973 a year, or about $19,892 over four years.
Do University of Wisconsin-Madison or Herzing University-Madison graduates earn more?
University of Wisconsin-Madison graduates earn a median $73,792 ten years after entry, versus $36,909 at Herzing University-Madison — a $36,883 gap. This blends every major, so a specific field can flip it.